Serve images in next-gen formats

JPEG 2000, JPEG XR, and WebP are image formats that have superior compression and quality characteristics compared to their older JPEG and PNG counterparts. Encoding your images in these formats rather than JPEG or PNG means that they will load faster and consume less cellular data.

WebP is supported in Chrome and Opera and provides better lossy and lossless compression for images on the web.

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

SAN MATEO, Calif., Jan. 15, 2020 /PRNewswire/ -- Rakuten Marketing today announced that Purple, a growing direct-to-consumer comfort product ...


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